ESPN is the hub for all things March Madness. Each year, millions tune in to watch the spectacle unfold and to make brackets in hopes of winning ESPN’s bracket challenge.
To keep viewers updated on all of the Madness, ESPN utilizes a heavy online presence through its website as well as its apps.
As always, espn.com keeps live score updates posted at the top of the webpage, making the scores easily accessible without having to search for the site’s NCAAM tab.
A lot of news regarding March Madness is broken on ESPN’s apps. The ESPN app allows users to receive push notifications sent to their phone to stay up-to-date on the latest news. The app’s homepage also includes a news tab where the top headlines are displayed.
A lot of news regarding March Madness is delivered via ESPN’s Tournament Challenge app. The app is the home of ESPN’s March Madness bracket challenge. Within the app, users can create and track brackets that are entered in the challenge. The app gives users the option to be notified both when something happens to their bracket and when there is news regarding the tournament. Once again, these appear on a user’s phone as a push notification.
Although these sources are predominantly used by ESPN to deliver breaking news regarding the NCAA tournament, they also share news on their Twitter and Instagram pages as well as their Snapchat.